MY MEDIC
My Medic was where I really got to stretch. I joined as a designer and, within a few months, stepped into the Art Director role, owning creative across campaigns, email, paid media, social, packaging, product photography and plenty of things in between.
The brand had a strong point of view and gave me a lot of room to play. My job was to build enough consistency underneath it that each campaign could have its own personality without losing
My Medic along the way.
Role
Art Director
Focus
Campaign / Brand / Digital
Mediums
Email / Paid Media / Packaging / Photo
From the
floor up
A few months in, I was promoted to Art Director and took ownership of the marketing creative.
I treated the core brand as the foundation, then gave individual campaigns room to become their own thing. Some were clean. Some were loud. Some involved enormous glowing neon signs. All of them still needed to feel unmistakably My Medic.
Black Friday + Cyber Monday
Go big. Then go bigger.
Black Friday was our biggest sales moment of the year, so subtle wasn’t really on the menu. I built a loud, rugged campaign system that could carry aggressive offers across email, paid media and social without becoming visual soup.
More is more
The brief was essentially: make it impossible to ignore.
I pushed the existing My Medic language into something heavier, rougher and deliberately excessive, using oversized type, distressed textures and hard-working promotional hierarchy to keep the offers clear inside all that noise.
Change the channel
Cyber Monday needed to feel connected to Black Friday without looking like leftovers. I shifted the campaign into a neon, after-dark direction and built animated email and social assets around it.
Same sale energy. Completely different frequency.
Flagship Kits
Email Campaign
Give every kit its moment.
My Medic’s flagship kits each served a different customer and use case, so I treated the emails more like individual product campaigns than a repeating template.
The system stayed familiar, but imagery, pacing and hierarchy changed with the product.
Digital Ads
Made to earn the click.
A rotating mix of evergreen and campaign-driven ads built for paid social and digital placements. Fast reads, strong product stories and enough variation to keep testing fresh without losing the brand.
A very good place to get weird
My Medic was where I learned how much fun a brand system can be when it leaves room for personality. I got to make a ridiculous range of things, move quickly, test ideas and figure out where consistency mattered and where it absolutely didn’t.
I still carry a lot of that with me.