NOMATIC
I joined NOMATIC’s in-house marketing team designing across product launches, e-commerce, social, email, retail and everything in between.
It was a small team with a lot moving at once, which meant getting close to the product, moving quickly and making sure every launch felt considered from the first post to the final sale.
A little bit of everything
Social, email, web, Amazon A+, retail, packaging, events and launch collateral. Working on a small marketing team meant following the brand wherever it needed to go.
NOMATIC × Peter McKinnon
Role
Graphic Designer
Focus
Product Launch /
E-commerce / Social
Contribution
Campaign Design / Email / Paid Media
Launch creative for one of NOMATIC’s biggest collaborations, built across social, email and paid digital.
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Bring it home.
NOMATIC and Peter McKinnon had spent years developing the product. I joined during the final stretch and took ownership of the launch creative, carrying an established visual direction across the campaign pieces needed to get it out the door. -
Built for creators.
Photographers, filmmakers and creators looking for a premium camera bag designed around the way they actually work. -
Let the product do the talking.
The campaign stayed deliberately clean and spacious, pairing strong lifestyle photography with simple product storytelling. The bag carried the detail. The design gave it room.
Pirate Pete
I was brought onto the project for the final stretch to elevate the launch across email, motion and digital. Goal: make the launch a hit.
I took the established creative into email, motion and social, building the final campaign pieces around the kind of bold, polished digital work the team knew I could deliver.
Bring it home
NOMATIC and Peter McKinnon had spent years developing the product. I joined during the final stretch and took ownership of the launch creative, carrying an established visual direction across the campaign pieces needed to get it out the door.
Room to breathe
The email needed to carry a lot of product information without feeling crowded.
I treated it more like a landing page, using big imagery, clear sections and generous pacing to move through the collection.
Getting this thing around the internet
The launch moved into paid social, display and creator placements, extending the same product-first language into smaller, faster formats.
Retail
One-Sheets
These one-sheets were built for NOMATIC’s wholesale and retail partners, giving buyers a quick read on the product, key features, pricing and why it deserved space on the shelf. I developed the format across the lineup, balancing lifestyle imagery, product detail and a surprising amount of information without letting it feel like a spec sheet.
Navigator
Series
One lineup. A lot of places to launch it.
The Navigator Series was one of the last major product launches I worked on at NOMATIC. I helped carry the campaign across packaging, email, social and motion, taking the established product direction and building out the pieces customers would actually see, open, scroll past and interact with.
From box - to feed
I helped develop the Navigator packaging and inserts as part of the larger launch experience, carrying the campaign identity into the first physical touchpoint a customer would have with the product.
A very good place to learn fast
NOMATIC gave me the chance to work across almost every part of a product launch, often in the same week.
Packaging one day, email the next, motion after that. That range ended up shaping a lot of how I still like to work.